WHEREAS Hard Rock Ottawa is currently undertaking a major redevelopment of the Rideau Carleton Raceway site to include a hotel, live entertainment venue, restaurants, and expanded casino facilities; and
WHEREAS as part of this redevelopment, the existing ground sign located on Albion Road South is being replaced to improve visibility and modernize the site’s branding; and
WHEREAS the existing sign was originally approved through a By-law in the City of Gloucester and has been in place for more than 30 years; and
WHEREAS the proposed replacement sign will maintain the existing foundation but will otherwise be completely rebuilt with updated materials and Hard Rock branding; and
WHEREAS the proposed sign represents a reduction in overall height by seven feet and a reduction in total signage area by approximately 15 per cent, equating to a footprint decrease of over 500 square feet from the original design, and over 200 square feet compared to the existing sign; and
WHEREAS the PWHL (Professional Women’s Hockey League) recently announced it will host its 2025 Draft at Hard Rock Ottawa in late-June, and timely completion of the signage is important for wayfinding and the site's overall presentation in advance of this high-profile event and Hard Rock’s grand opening; and
WHEREAS the standard variance process includes legislative timelines, and administrative tasks which could place the opening timeline and event readiness at risk;
THEREFORE BE IT RESOLVED that Council approve an exemption to section 122 of the Permanent Signs on Private Property By-law (2016-326) with respect to sign height, sign face area, and message centre area, in order to permit the proposed replacement ground sign for Hard Rock Ottawa at the Rideau Carleton Raceway.