Anna Basile, Division
Manager, Governance, Communications, and Strategic Services and Joanne
Villemare, Associate, Ketchum Canada Incorporated (KCI) provided a
presentation on the findings of the OPL Fundraising Feasibility Study. Held
on file with the Chief Executive Officer. Ms. Basile indicated that the
study on a potential funding strategy was a Board direction from 2017.
Key highlights of the
presentation included:
·
Methodology
(environmental scan on trends and best practices, Position Paper, and overall
target of $10M to $15M);
·
Key
Findings and Analysis (excitement for the project, communication will be key,
story and programming to attract donors, planning and alignment, core group
of champions required for success, and engagement beyond simply financial
contributions);
·
KCI’s
Observations;
·
Financial
Investment (both capital and operating);
·
Framework
and Timelines (2019-2024); and,
·
Recommendations.
In response to a question from
Trustee Higdon regarding expanding the small pool of potential donors for the
project, Ms. Basile indicated OPL needs to position itself in the philanthropic
marketplace, and investment will hinge on its ability to tell its story. She
said specific strategies will be looked at and brought to the Board. Ms.
Villemare indicated that Ottawa does have a small but generous philanthropic
community but linkages and integration with other initiatives and educational
and cultural organizations will help draw attention and support.
Trustee Sweet asked how the
coordination will work with Library and Archives Canada (LAC) regarding
shared spaces, Ms. Basile said components were identified in the governance
agreement with LAC. There will be conventions in place to identify what is eligible
and not eligible.
In response to a question from
Trustee Sweet on public consultation regarding shared spaces, Ms. Basile
indicated that that will be part of the design process.
In response to a question from
Trustee Fisher regarding what the ask is from donors within the $10M to $15M
target, and whether there will be debt servicing. Ms. Basile said
fundraising efforts would focus on OPL programming needs, especially new and
enhanced programs and services, including those planned in collaboration with
LAC. Ms. Villemare said there would not be debt servicing and broke down the
four categories of the testing of a potential fundraising goal, saying the
target goal can be secured through a mix of monetary contributions,
gifts-in-kind, and partnerships. Trustee Fisher commented that the target is
reasonable. Ms. Villemare agreed and said a core group of champions will be required
for success.
In response to a comment from former
Trustee Marianne Wilkinson regarding concerns of feasibility around a capital
fundraising campaign, Ms. Villemare indicated that major gift donors seek to
designate monies for naming opportunities, showing an impact of their
donation. She said the framework will guide the development of a detailed
strategy. Ms. Basile referenced the presentation where the campaign focus
will be on new and enhanced programs and services.
Ms. Wilkinson further commented that
an Indigenous component must be in the public engagement, Ms. Villemare
indicated that it will be included. Ms. Wilkinson was in support of the
recommendations and urged staff to fine tune the development and
implementation of a detailed Fundraising Strategy as they go along.
In response to a question from
Trustee Begg regarding the 2019 budget impact for the two employee
complements representing a $235K increase, Ms. Basile said the $235K would be
a one-time base operating budget adjustment.
Trustee Begg asked what the profile
of the champions will be, how many will be required, and what their role will
be. Ms. Villemare mentioned that six key individuals will be required to start
in 2019, set the pace of the campaign, and influence. She said some
individuals have already expressed an interest.
Further to a question from Trustee
Begg regarding what risks are associated with a campaign starting at zero and
whether there are any other local groups who started in comparable place with
similar goals as this one, Ms. Villemare mentioned the Ottawa Gallery is a
similar example. She said there will be potential risks; however, once the
right leaders are involved and major donor contributions start, the
identified commitment will be clear. Ms. Villemare indicated that it will be
important to identify key milestones and professional staff will assure
regular assessment of the campaign and make changes as needed.
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